EUROPEAN CONFERENCE ON MANAGING DIRECTORIES
  Hilton Cavalieri in Rome 1 - 2 June 2006  

"GETTING PERSONAL !"

- 31 May 2006

- 1 June 2006 

10:00 Opening by the Rome Conference Committee Chair 10:15 How directories will get personal: a view from a publisher Bruce Akhurst, Sensis, Australia 10:45 Getting personal in an international context Lex Cohen, European Directories 11:15 Coffee break offered by  11:45 The future of world wide search - a view from a major international search provider Erik Jorgensen, MSN Search, USA 12:15 Q&A and panel debate with keynote speakers Lunch 14:15 New arbitrage models for Yellow Pages - how SME's will advertise in the future Terry DiNatale, Webvisible, USA 14:45 Where and how major directory advertisers are spending their money? Chris Cummings, Marquette Group, US 15:15 Communicating with the audience of the future Andreas Weiss, MediaLogics, DE 15:45 coffee break offered by 16:15 Mobile search in action A hands-on session using the latest technology -  with the kind co-operation of   Followed by a networking cocktail and dinner in downtown Rome. -  2 June 2006 The mobile future 9:00 Mobilitiy in action - a taste of the near future Matthew Snyder, Nokia, Finland 9:30 P2P and IP telephony, what happens to telephony and the telephone user Michel Hamrouni, Topcom, Belgium 10:00 The Need for speed - Dynamics of Local Search Eckhard Geulen, T-Com, Germany 10:30 Coffee break offered by Reaching the users 11:00 How to reach the directory users? Pat Marshall, Internet consultant, USA 11:30 Optimising on search engines for content providers     Hermann Futter, Compass Verlag, Austria 12:00 From BtB print ro BtC on-line Lars Runov, Krak, Denmark   Lunch Sales & Marketing 14:00 Working with search engines & measuring performance Rabin Yaghoubi, Google, USA 14:30 Local advertising deals between directories and search engines Jean-Pascal Lion, YPG, Canada 15:00 City search, classifieds and other content Danny Meadows-Klue, Digital Strategy Consulting & IAB Europe, UK 15:30 New multiplatform sales strategies and successes Donat Retif, Promedia, Belgium