| Proceedings | List of Participants | Practical Information | Speakers | Exhibition |
11 MAY
| 18.30 | Pre-conference
session organised by the Kelsey Group in the Hilton Cavalieri The directory world in 2020 Charles Laughlin, Vice President of Yellow Pages Services for The Kelsey Group and Program Director will outline the implications and opportunities for traditional Yellow Pages publishers to profit from and thrive in a fully digital world. |
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20.00. |
Welcome buffet reception at the Hilton Cavalieri offered by |
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12 MAY
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| 10:00 | Opening by the president | ||||
| The search
challenge: competition hots up! Innovations in the search field launched by other search players can further impact our industry. |
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| 10:15 | As
seen by directory publishers Search: an evolving scene Jean-Marie Guille, PagesJaunes, France |
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| 10:45 | As
seen by other search players Searching products localy and globaly Gil Penchina, eBay Southern Europe |
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| 11:15 | Coffee break offered by |  |
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| 11:45 | As
seen by an independent researcher
New competition in search: mobile search, product search, comparison sites Jim Easton, AMR Research, UK |
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| 12:15 | Panel discussion and Q & A on all aspects of competition in search. | ||||
| 13:00 | Lunch at the Hilton | ||||
| A
provocative and illuminating picture will be presented by the prominent futurist Dr Patrick Dixon. He will illustrate what the competitive environment in our industry is likely to be, make observations and predictions that will change the thinking of today's managers... and you will be able to respond directly with your ideas and experiences. |
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| 14:30 | "Marketing
Wars" Dr Patrick Dixon challenges the assumptions of the
industry Patrick Dixon, Global Change, UK |
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| 15:45 | "The Industry Strikes Back" | ||||
| 16:15 | Coffee break offered by | |
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| 16:45 | "The Return of Patrick Dixon" | ||||
| 17:45 | The debate goes on... over cocktails on the Hilton Lobby Terrace overlooking the city. | ||||
| The cocktail is kindly offered by |  |
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| 19:30 | Departure from the Hilton lobby to dinner in a typical setting a few paces from Piazza Navona in downtown Rome | ||||
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13 MAY
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| Information Development | |||||
| Pan-European product search | |||||
| 09:00 | Product
information on a European scale - the story of four publishers -
taxonomy, structuring data, supply chain services, subscription
models: challenges faced and results achieved. Lars Save, Bonnier, Sweden Edouard Prisse, Europages, France Marie-José Cocquyt, Kompass International |
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| 10:00 | Panel discussion with audience participation | ||||
| 10:45 | Coffee break offered by | |
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| Content Creativity | |||||
| 11:15 | Aggregating
content and adding value to raw data; the case of credit
information, Nigel Dickinson, Dun & Bradstreet, UK |
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| 11:40 | Maps
and more; search and information opportunities on the road Dirk Van Schil, Tele Atlas, Belgium |
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| 12:05 | Evolutions
in directory assistance Barbro Sjölander, Eniro, Sweden |
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| 12:30 | Lunch | ||||
| Marketing Development | |||||
| Products | |||||
| 14:00 | Innovative
Yellow Pages Paper Products, Enrico Orlando, SEAT, Italy |
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| 14:30 | Shop
bots and directory opportunities, Massimo Martini, Kelkoo, Italy |
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| 15:00 | Driving
directory usage through new platforms, Thomas Maguire, Innovectra, USA |
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| 15:30 | The
power of mobility: local and mobile search and services, Jens Andersen, Mobile People, Denmark |
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| 16:00 | End of the conference | ||||
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Sponsors |
