| Registration | Practical Information | Speakers | Exhibition | List of Participants |
26 MAY
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20.00. |
Welcome buffet reception at the Hilton Cavalieri offered by |
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27 MAY
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| The search challenge | |||||
| 10:00 | Opening by the president | ||||
| 10:15 | Exploring
common ground between search engines and directories: partners or
competitors? - view from the search engines Alessandro Pegoraro, General Manager Southern Europe, Yahoo, Italy |
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| 10:45 | -
view from the directory publishers Cecilia Geijer-Haeggström, Senior Vice President Internet and Mobile, Eniro, Sweden |
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| 11:15 | Coffee break offered by |  |
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| 11:45 | Local
search: the frontier in web search - a vision from Google Sukhinder Singh, General Manager Local Search, Google, US |
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| 12:15 | Panel
debate with keynote speakers and publishers - Paul Elliott, BT, UK - Michael Oschmann, Müller Verlag, Germany - Anders Thoren, Bonnier, Sweden |
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| 13:00 | Lunch at the Hilton | ||||
| "Hot house" in which small groups seek solutions to current challenges, like customer retention and competition against other business models, before comparing their findings in plenary session | |||||
| 14:30 | Presenting the challenges | ||||
| 14:45 | Hammering out solutions | ||||
| 16:00 | coffee break offered by | |
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| 16:30 | Submitting the findings in plenary | ||||
| 17:30 | Debate, final conclusions and wrap-up | ||||
| 17:45 | Networking cocktail on the Hilton terrace offered by | 
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| 19:30 | Departure for dinner in Rome city center | ||||
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28 MAY
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| Customers and clients | |||||
| 9:00 | Business
models for local and vertical markets and what we can learn from
them, David Worlock, EPS, UK |
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| 9:30 | Diversification
in the book and online Karsten Marquardsen, DasÖrtliche, Germany |
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| 10:00 | Customer
retention programmes: step up, move up, Brian Gallagher, Kellysearch, Reed Business Information, UK |
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| 10:30 | Coffee break offered by | |
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| 11:00 | New
tools for customer relations management, Andrew Day, Sensis, Australia |
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| 11:30 | Professional
search engines and b-to-b search services - the case of Proodle, Anders Thoren, Bonnier, Sweden |
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| 12:00 | Distributed
address lists: from book to Outlook, partnering with Microsoft? Per Palmkvist Knudsen, Kraks, Denmark |
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| 12:30 | Lunch | ||||
| Sales | |||||
| 14:00 | The
bundling challenge: positive and negative experiences Harry Michels, Business Development Manager, Gouden Gids, Netherlands |
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| 14:30 | The
new sales challenges Anton Speer, Dumrath & Fassnacht, Germany |
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| 15:00 | Experiences
and succes in push to talk Thibaut Behaghel, Estara, France |
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| 15:30 | 118
and operator assisted services: new sales, new revenues Pedro Diaz Yuste, TPI, Spain |
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| 16:00 | End of the conference | ||||
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Sponsors |
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