|
8 MAY 2003 |
| 09.30 |
Opening by the president |
| 09.45 |
Keynote speech :
Building customer relationships for the interactive and mobile future,
Don Peppers, Peppers & Rogers Group, USA |
| 11.00 |
Panel debate between selected
publishers: Dr Eddie Cheng, Yell, UK; Mark De
Lange, William Reed Publishing, UK; Olivier Houben, Promedia, B ;Peter Villa, Bonnier Product
Information, DE. |
| 11.30 |
Coffee Break
offered by  |
| 12.00 |
The
social life of information - data and the mobile user, Bruce Davis,
Talk21, UK |
| 12.45 |
Lunch offered by PAGES
JAUNES  |
|
|
 |
THE
USER EXPERIENCE |
| 14.15 |
case:
CityNeo - mobile city guides, Michael Halbherr, Gate5, D |
| 15.00 |
maps,
geolocation, 3D maps,... Possibilities of location based services, Janne Maijala, Genimap,
FIN |
| 15.30 |
Coffee break offered
by |
| 16.00 |
The
young mobile target groups. Neil Samson, NOP World, UK
|
| 16.45 |
The
mobile information services market in Japan and Europe, Riyako Sukemoto,
Editor, Jap'Press, F. |
|
|
|
THE
ADVERTISER EXPERIENCE |
| 14.15 |
Case:
vertical portal, Paul Slootmans, resto.be, B |
| 15.00 |
Case:
Switchboard, Mark Cannon, Switchboard, USA |
| 15.30 |
Coffee break
offered by |
| 16.00 |
Search
engines vs directories, Robin Nobles, Search Engine Workshops, USA |
| 16.45 |
Business
communities: the case of The Estates Gazette, Jim Muttram, Reed Business
Information, UK |
| 17.30 |
End
of sessions |
| 19.30
|
Cocktail at
the «Ferme de Mougins» offered by 
followed by dinner |
|
| 9
MAY 2003 |
|
|
|
SALES
AND MARKETING |
| 09.00 |
Integrating
talking yellow pages in online sales, James Glasspool, Volt Delta Europe,
UK |
| 09.45 |
Training
and automation of training, Dr Eddie Cheng, Yell, UK |
| 10.30 |
Coffee Break offered
by |
| 11.00 |
Revenue
generation beyond banners,
Danny Meadows-Klue, IAB, UK |
| 11.45 |
Revenue
generation with advanced mobile information services, Jan Hörnström, The
Phone Pages, S |
|
|
|
BUSINESS
DEVELOPMENT AND TECHNOLOGY |
| 09.00 |
Directory
applications in the toolbar of the pc, Gery Pollet, Aquanta, B |
| 09.45 |
Mobile
directories in cars, Peter Blom, Wayfinder, S
|
| 10.30 |
Coffee Break
offered by |
| 11.00 |
Valuable
content on the move and how to charge for it, Steve Milligan, Sitra
Responsa, UK |
| 11.45 |
Content
management for all types of directories: lessons from the white pages, Dr Christophe Claude, Varetis, D |
|
|
| 12.30 |
Lunch |
| 14.00 |
What
is allowed: billing, spam, direct marketing, misuse of data; who owns the
user, Nicholas Elverston, Clifford Chance, UK |
| 15.00 |
Interactive
Digital TV, the next mass market for directory publishers, Ashley Smith,
Van Dusseldorp & Partners, NL |
| 16.00 |
End of the conference |
|
|