|
Proceedings
A
transcription of the presentations of the speakers and the
powerpoint slides are available without charge to the conference
participants.
| 08.05.2003 |
OPENING
SESSION |
| Available |
Keynote speech :
Building customer relationships for the interactive and mobile future,
Don Peppers, Peppers & Rogers Group, USAT |
| Available |
Panel debate between selected
publishers: Dr Eddie Cheng, Yell, UK; Mark De
Lange, William Reed Publishing, UK; Olivier Houben, Promedia, B ;Peter Villa, Bonnier Product
Information, DE. |
| Available |
The
social life of information - data and the mobile user, Bruce Davis,
Talk21, UK |
|
THE
USER EXPERIENCE |
| Available |
case:
CityNeo - mobile city guides, Michael Halbherr, Gate5, D |
| Available |
maps,
geolocation, 3D maps,... Possibilities of location based services, Janne Maijala, Genimap,
FIN |
| Available |
The
young mobile target groups. Neil Samson, NOP
World UK
|
| Available |
The
mobile information services market in Japan and Europe, Riyako Sukemoto,
Editor, Jap'Press, F. |
|
THE
ADVERTISER EXPERIENCE |
| Slides
available |
Case:
vertical portal, Paul Slootmans, resto.be, B |
Slides
available
Available |
Case:
Switchboard, Mark Cannon, Switchboard, USA |
| Slides
available |
Search
engines vs directories, Robin Nobles, Search Engine Workshops, USAesident
and CEO, IIMC, Ir |
| Slides
available |
Business
communities: the case of The Estates Gazette, Jim Muttram, Reed Business
Information, UK |
| 31.05.2002 |
SALES
AND MARKETING |
| Available |
Training
and automation of training, Dr Eddie Cheng, Yell, UK |
| Available |
Integrating
talking yellow pages in online sales, James Glasspool, Volt Delta Europe,
UK |
| Available |
Revenue
generation beyond banners,
Danny Meadows-Klue, IAB, UK |
| Available |
Revenue
generation with advanced mobile information services, Jan Hörnström, The
Phone Pages, S |
|
BUSINESS
DEVELOPMENT AND TECHNOLOGY |
| Slides
available |
Directory
applications in the toolbar of the pc, Gery Pollet, Aquanta, B |
| Slides
available |
Mobile
directories in cars, Peter Blom, Wayfinder, S |
| Soon
available |
Valuable
content on the move and how to charge for it, Steve Milligan, Sitra
Responsa, UK |
| Soon
available |
Content
management for all types of directories: lessons from the white pages, Dr Christophe Claude, Varetis, D |
|
CLOSING SESSION |
| Available |
What
is allowed: billing, spam, direct marketing, misuse of data; who owns the
user, Nicholas Elverston, Clifford Chance, UK |
| Available |
Interactive
Digital TV, the next mass market for directory publishers, Ashley Smith,
Van Dusseldorp & Partners, NL |
|