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The Phone Pages is not a directory service company but is specialised in advanced mobile phone applications for mobile device manufacturers, operators and the directory service industry. As we see ourselves as a technology provider, we have partnered with several companies on the mobile device side (Siemens, Ericsson etc.).
I will provide you with our views on directory services for the mobile environment. I will begin with the mobile market as such and then move to the possible opportunities for you in the directories services market.
This year, Europe will have about 430 million phone subscriptions. Penetration in Europe is moving toward 80%. The Northern European countries have already achieved this rate. The number of cell phones at the global level also increased last year. This may seem surprising given the recent crisis in the telecom industry. However, end users continue to have confidence in this technology. Nokia, the market leader, reports that the replacement market represents 50% of its global sales. In Europe, the figure is much higher. This is mainly due to the introduction of colour screens and multimedia services. Many of the phones sold by all companies this year have colour screens.
Nokia’s latest strategy presentation for the press argued that the mobile phone is taking the role as the centrepiece of personal content. The mobile phone today interacts with various devices such as PCs and cameras. It is becoming a live management and enrichment tool for the individual. Furthermore, the tools for...
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