Speakers

List of Participants 

Exhibition 

Social Programme 

Practical Information

Publishers’ Panel: How to Manage Declining Turnover

Gerry Gosney, Reed Business Information, UK

Ove Leth-Sorensen, Kraks Forlag, DK

Petri Charpentier, Publico OY, FIN

Peter Villa, Bonnier Product Information, DE

I.                  Introductions

Gerry Gosney

Every year we have driven subs revenue up by £1 million a year thorough our Dot Com delivery.  We have a similar product in the travel industry that gives honest information about hotels to travel agents, so they can tell their customers a little bit more about the hotel they may be going to. 

The further migration of hard copy subscribers and advertising to the web is a big issue in our business at the moment.  Regarding cost control, our IT systems were built originally for book publishing with yearly results and we now want them to deliver dynamic results day in and day out.  Consolidation is another issue, as a move to the web while remaining cost efficient can be difficult. 

You can provide more content online and crudely, content gives you traffic, traffic gives you response, and response gives you advertising.  But you can’t neatly pigeonhole products to buyers or market segments online, so only the best products survive. 

Ove Leth-Sorensen

Kraks is traditionally a B2B publisher that dates back to 1770.  We started to invest in internet in 1995 and our internet service KraksDK  receives 100 million visits a year, 600 million page impressions a year and is the second largest service in Denmark. 

10 days ago, we launched a new...The rest of the text is available by entering your password on the previous page (proceedings)