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The Development of the Advertising Industry

Bernhard Adriaensens

World Federation of Advertisers

I.                  The World Federation of Advertisers

1.                  What Is It?

The World Federation of Advertisers this year celebrates its 50^th anniversary.  The Association was established in Brussels in 1953 as the International Union of Advertisers Associations and was renamed the World Federation in 1983.  We will hold our World Congress in Brussels next month. 

The WFA is the only worldwide organisation to represent national and international advertisers collectively in their right to freely market and promote goods and services at local, regional and global levels.  We promote the positive role of advertising on behalf of industry and commerce and facilitate, through strategic actions and alliances, a business and regulatory environment that upholds the freedom of commercial communication, under threat in many sectors. 

2.                  Objectives and Activities

Our key objective is to ensure that conditions are met throughout the world, thus enabling our members continuously to improve their effectiveness and efficiency in commercial communications.  Our lobbying activity is based on the principle that the legal right to produce a product or to sell a service bestows the right to promote, which ensures the consumer’s right to choose.  The WFA acts as a monitoring and early warning system, a lobbying instrument, a knowledge centre, and also a best practice sharing point and a meeting point for members and for ...The rest of the text is available by entering your password on the previous page (proceedings)