PROGRAMME
Wednesday
18.09.2002 |
|
| 12.00 | Opening of the welcome desk |
| 13.00 | Lunch in the Rey Juan Carlos Hotel |
| 15.00 | Welcome by the President |
| The Dream Society - The future of business after the information age, Rolf Jensen, Chief Imagination Officer, Dream Company | |
| 15.45 | Coffee
Break offered  |
| 16.15 | How Advertisers View Our Industry - How can directories increase their share of national and European brand advertising, Stig Boegh Karlsen, NOKA Holding AS |
| 16.45 | Integrating Interactive Advertising into Online Directories, Danny Meadows-Klue, Chairman Interactive Advertising Bureau |
|
Thursday
19.09.2002 |
|
| 10.00 | Branding
Strategies in the B2B Market Session focussed on the theory and practice of building and using brands in the B2B directory and database market. |
| The importance of brand management for European directory publishers, Professor Heribert Meffert, Westfälische Wilhelms Universität | |
| 10.45 | Brand
Management for Maximising Growth Three B2B publishers reveal how they have developed and extended their company brands for maximum value and growth: Nigel Dickinson, Dun and Bradstreet ; Edouard Prisse, Europages ; Peter Schulze, Wer liefert was? |
| 11.15 | Coffee
Break offered |
| 11.45 | Continuation of the session Brand Management for Maximising Growth |
| 12.30 | Publishing Value from Building a Strong Brand, Using media and advertising expertise to build brand value, Paul Marzouk, Chief editor, Grand Public |
| 13.00 | Election of the president and vice-presidents of group A |
| 13.15 | Lunch in the Rey Juan Carlos Hotel |
| 15.15 | Cross-cultural Issues for Europe in the Global Context, Professor Veltman, Scientific Director, Maastricht Mc Luhan Institute |
| 16.00 | Growing
Revenues in Different Environments B2C session examining the rapidly changing legislative environments in advertising on a European, national and regional basis. How companies are developing revenue making models notwithstanding. The session will also examine how companies are using some of these changes to their advantage. |
| 16.40 | Coffee
Break offered |
| 17.10 | Continuation of the session |
| 17.40 | Election of the president and vice presidents of group B |
|
Friday 20.09.2002 |
|
| 10.00 | European Directory Markets... insights and trends - How important are brands in valuing companies, Jeremy Duckworth, Executive director, Global Media Group, UBS Warburg |
| Valuing
Companies The Publishers' perspective : Brian Earle, CEO, Envisional Solutions
and Peter Darpö, President & CEO Findexa Group, |
|
| 11.30 | Coffee
Break offered |
| 12.00 | "Fast Business: Making Things Happen", Mark Gallagher, Director of Marketing, Jordan Formula 1. |
| 13.00 | Lunch in the Rey Juan Carlos Hotel |
| 15.00 | EADP benchmarking study |
| 15.30 | General Assembly |