|
Proceedings
A
transcription of the presentations of the speakers and the
powerpoint slides are available without charge to the conference
participants.
| 18.09.2002 |
|
| Available |
The
Dream Society - The future of business after the information
age
Rolf Jensen, Chief Imagination Officer, Dream Company, DK |
| Available |
How
Advertisers View Our Industry - How can directories increase
their share of national and European brand advertising? Stig
Boegh Karlsen, Noka Holding, DK |
| Available |
Integrating
Interactive Advertising into Online Directories
Danny Meadows-Klue, Chairman Interactive Advertising Bureau,
UK |
| 19.09.2002 |
BRANDING
STRATEGIES IN THE B2B MARKET |
| Available |
The
Importance of Brand Management for European Directory
Publishers
Professor Heribert Meffert, Westfälische Wilhelms
Universität, D |
|
Available |
Brand
Management for Maximising Growth - Three B2B publishers
reveal how they have developed and extended their company
brands for maximum value and growth: Nigel Dickinson, Dun
& Bradstreet, Edouard Prisse, Europages, Peter Schulze,
Wer liefert was? |
| Available |
Publishing
Value from Building a Strong Brand
Using media and advertising expertise to build brand value,
Paul Marzouk, Chief editor, Grand Public, F
|
| Available |
Cross-cultural
Issues for Europe in the Global Context
Professor Kim H. Veltman, Scientif Director, Maastrich Mc
Luhan Institue, NL |
|
GROWING
REVENUES IN DIFFERENT ENVIRONMENTS |
| Available |
B2C
session examining the rapidly changing legislative
environments in advertising on a European, national and
regional basis. How companies are developing
revenue-making models notwithstanding. The session
will also examine how companies are using some of these
changes to their advantage. |
| 20.09.2002 |
EUROPEAN
DIRECTORY MARKETS... INSIGHT AND TRENDS |
| Available |
How
Important are Brands in Valuing Companies?
Jeremy Duckworth, executive director Global Media Group, UBS
Warburg, UK |
| Available |
Valuing
Companies - The Publisher's Perspective
Brian Earle, CEO, Envisional Solutions, UK and Peter Darpö,
President and CEO, Findexa, N. |
| Available |
Fast
Business: Making Things Happen
Mark Gallagher, Director of Marketing, Jordan Formula 1,
UK |
|