Member news

In January, European Directories has released two augmented reality applications for Mediatel in the Czech Republic and Slovakia.

With the explosion of the mobile Internet, European Directories has been investing significantly in its mobile portfolio of services, including mobile adapted websites as well as iPhone, Android, and Java applications for all its operating countries.   In January, European Directories announced the release of the latest addition to its mobile products – two augmented reality applications for Mediatel in the Czech Republic and Slovakia. The new applications are based on the Layar augmented reality browser platform (http://layar.com/), run on iPhone 3GS and Android devices, and will provide cutting edge directory search services by allowing consumers to better understand their surroundings while on the go. (Source: European Directories)

Coming in Q2, AgendiZe Self-Serve will introduce a whole new way to engage new markets by helping web designers, small businesses, freelancers and marketers add engagement functionality to their own websites, blogs and email newsletters. In just a few clicks, they can design and build their own engagement buttons to easily add Click-to-Call, Online Scheduling, Save & Share and Click-to-Chat with zero programming. The best part is that agencies and publishers can brand and resell these buttons to clients as a unique, value-added service. 



Thousands of conversations happen online each second. Yet, directorypublishers struggle to successfully tap into these conversations to generate asteady stream of leads for local businesses. According to local search andonline advertising pioneer, Local Matters, social media is one way to engage consumers with unique, local content, inturn driving them to advertisers. Local Matters’ flagship product, Destination Search <http://www.localmatters.com/Destination_Search>, integrates powerful social media enhancements designed to tackle some of themajor challenges facing directory publishers, including driving traffic,retaining advertisers and improving profitability. Destination Search is anindustry leading solution that transforms a database of local information intoan engaging consumer-focused web site. 

Novasys SA, a Swiss company providing geocentric information services for Internet and mobile usage, has acquired Tridoo SAS, better known as onYourmap, a software company based in Paris. Tridoo is a provider of solutions to online Local Search, which allow end users to access location based hyper-local information on websites and mobile phones.