Member news

Yell is introducing an activity-based working model to support the daily operations of its 700 strong UK team of on-the-road consultants. The move will see Yell end use of its 18 satellite sales offices throughout the UK and instead use Regus’ network of 140 strong UK business centres. The net annual saving to Yell is about £1.5 million.

 The innovation reflects the changing work styles of Yell’s regional field sales teams, resulting in their less regular need for office premises to work from. Driven in part by continual developments in technology over the last 12 to 18 months, Yell’s sales teams have increasingly been undertaking many traditional office based activities online, on-the-move, with the office network mainly used for team meetings. 



The award-winning mobile application adaffix (www.adaffix.com <http://www.adaffix.com <http://www.adaffix.com/> > ) announced its launch in the US market. adaffix enriches the call experience by adding relevant content to calls in real-time. The innovative application instantly suggests businesses nearby if the user cannot reach a business on the phone. It also automatically displays the caller name if the caller is not in the user’s contacts list. adaffix accesses the necessary data to deliver such information through a real-time search in cooperation with Yellowbook (www.yellowbook.com) in the US.
 

SEAT PG and Sky Italia have announced a strategic agreement aimed at making the communications capabilities of national television advertising available to small and medium-sized Italian companies, and exploiting the potential of SKY’s football programming as an extremely effective tool for local advertising. The deal will allow SMEs to advertise during Serie B football matches in Italy in the season 2010/2011.

Eniro has signed an agreement to divest its holding in Suomi24 Oy (S24) to Aller Media Oy and receives a total consideration of EUR 5.6m. Suomi24 is Finland’s largest social media, and has been a joint venture between Eniro Finland AB and Aller Media Oy since May 2008.

Seven years ago, AgendiZe was giving birth to its first Engagement Platform. Since then, they have been registering more than 35 million Monthly Unique Visitors and empowering over 2 million advertisers with its suite of Engagement features. To celebrate this successful adventure, AgendiZe decided to treat itself with a new company logo, which symbolizes the idea of a "one-stop-shop" for all Engagement Tools. In its newsletter, AgendiZe introduces its latest deployments in South Africa, Central America and Asia; talks about the importance of Online Scheduling today and showcases its  recent deployments with its Lead Optimizer Pack.

GoYellow Media AG announced that it has changed its name to 118000 AG. This name change is intended to enhance the profile of the new 118000 brand in the financial markets and among the general public. “We expect the 118000 switchboard service for Germany to make up the majority of our revenue in the coming years. We have renamed the holding company to draw wide-scale attention to the new business as quickly as possible,” said Dr. Klaus Harisch, CEO of the company. The company's Annual General Meeting approved the name change on 19 May 2010.
 
As incidences of data abuse rise, the telephone switchboard for Germany offers tremendous value to anyone making calls for business or personal reasons. Consumers who want to protect their contact details and not publish them on the Internet or in printed directories can now register at www.118000.de. In the secure 118000 database, they can store the phone numbers under which they would like to be reached. Even the 118000 call center staff, who put calls through like a switchboard, cannot see these numbers. The staff members contact the requested subscribers and let them know who wants to speak with them and for what reason. If the subscriber is willing to accept the call, a connection is made.

ADAFFIX (www.adaffix.com), a new intelligent caller ID recognition application for mobile phones, announces the start of its services on the Danish market today. ADAFFIX offers an entirely new service when using a smartphone: when a number is busy or the recipient cannot receive a call, alternative merchants in the same business - such as restaurants or shops - are suggested and made visible on the display of the caller. By using this free software, smartphone users can also see the name of callers which are not in their contacts list on the display of their mobile phone within seconds. ADAFFIX accesses the necessary data to deliver such information through a real-time search in cooperation with its directory partner De Gule Sider (www.degulesider.dk) in Denmark.

On May 17, the Financial Times wrote that European Directories, which, as Yellow Brick Road, was taken over for  € 1.8 bn in 2005 by the Macquarie fund in 2005 - has been put up for sale as creditors look to restructure its debts. Bids were to be accepted until May 24. No further news of the sale has emerged and the FT wrote that neither Macquarie nor European Directories has commented on the proposed sale.