PPC management system from Sweden
The market for PPC management systems in Western Europe is estimated to be worth around € 170million. According to Jupiter Research 27 % of online advertisers use their own homegrown PPC management tools and only 3 % of them employ a third party tool to drive and optimize their online search advertising campaign. Hence the market for PPC management systems still represents a fairly immature market. One of the best currently available PPC management systems on the market is one from adX Search AB. adX Search AB is based in Sweden and is focusing on developing and marketing an advanced IT-solution for optimizing on-line advertising spend, e.g. on Google, Bing, Yahoo, Baidu, Facebook etc. There are currently very few providers of similar systems and adX Search is well positioned when it comes to the technology. The company is now in the process of finding a new strong owner/investor. Further information is available in the attached Summary Memorandum of adX Search AB. There is a complete information memorandum available on request to the company, in case more information is desired.