Freespee: Making Phone Calls Count

Wed, 13/04/2011 - 17:32

Directories and Local Search are today the prime source for lead generation with constantly growing traffic and huge potential in mobile and social.

In order to prove the value to the advertisers, Freespee enables the media companies to measure the millions of calls their listings generate each month.

Lead Generation
Advertisers want customers, not clicks. Customers find them through local search, which generates both foot traffic and phone calls. Freespee enables local search companies to accurately measure and monetize phone call traffic and to provide tools for advertisers to capture and manage 100% of phone call leads. Without local search lead management, advertisers loose 15-30% of their leads.
By using local metered lines (i.e. call tracking numbers), local search companies are able to prove 400-1300% more calls compared to online Click-to-Call. Mobile search has another 33-60% boost on call traffic, according to the InterContinental Hotels group.

Continuous innovation
Freespee is fully focused in bringing value to lead generation partners and their advertisers. Our new platform features include missed call notifications by email and SMS, web-based voice mail for the SMB advertiser and even better statistics and filtering options on Freespee Analytics.

Monetize everything
Freespee’s call management platform can easily be integrated into the advertiser reporting, proving the full value of annual packages. The platform also provide performance based or hybrid business models such as Pay-Per-Call. Every call is worth 10-20 times an online lead.