local.ch – Phonebook & co. now under new brand local.ch
The two leading Swiss directories have joined forces to form a common brand. In future they will be known as local.ch. In the coming days the first copies of the well-known telephone book of Swisscom and the popular little yellow telephone books of LTV Gelbe Seiten will appear under the common logo.Local.ch is already well known as Internet search page and as app for mobile phones. The names “Telefonbuch” and “Gelbe Seiten will remain, however. At local.ch one finds what one searches for – on the Internet, the mobile phone or in the book.
www.local.ch is already one of the strongest websites in Switzerland, the mobile phone app has registered over 700 000 downloads, making it one of Switzerland’s most popular sites of all times. local.ch prints 8 million copies of its books.
Local.ch is the common brand of AG and LTV Gelbe Seiten AG. The companies have cooperated with each other for over 10 years and at the end of 2010 they were placed under a common leadership, in order to realize certain synergies and to serve users and advertisers better. In spite of the common name, the legal provisions and the ownership by Swisscom Directories AG and LTV Gelbe Seiten AG, which belong to the PubliGroupe and Swisscom, remain unchanged.