Freespee AB, the cloud communications company providing lead generation management tools, is pleased to announce the successful closing of a second round of venture capital financing to further fund its growth across Europe. At the same time, Freespee has signed European Directories (EDSA), a local search and lead generation company, as a major new client across a number of European territories. Inventure, the venture capital fund, is investing 1.1 million euros in Freespee.

Freespee is focused on creating an ecosystem for measuring and analysing inbound phone call traffic to advertisers from various sources. With the information, advertisers can make informed decisions as to how to optimise their advertising spend across both online and offline channels, and buy advertising according to Cost-Per-Lead (CPL) and Cost-Per-Action (CPA) bases.

The Freespee offering is attractive to both media companies and advertisers. During 2010, Freespee increased the coverage of its cloud communication platform from Scandinavia to a total of 13 European countries.

In addition to European Directories, Freespee’s major partners include Nordic media companies Sanoma, Schibsted (Blocket.se) and Eniro, as well as German’s markt.gruppe, and UK’s 5PM.co.uk and customer acquisition platform dianomi.