Tupalo.com launches iPhone application with check-ins and badges
Vienna, Austria based Social Yellow Pages Startup Tupalo.com, has just announced check-ins as a new feature to their location-based services, currently available on the iPhone (http://itunes.apple.com/WebObjects/MZStore.woa/wa/ viewSoftware?mt=8&ign-lr=Lockup_r2c1&id=371429976) and online web applications. Checking-in is a well-known social interaction most people know from Hotels or Airports. Yet this concept has been taken to the next level by enabling mobile web users to „checkin“ at any local business, be it at a bar in Houston, Texas (http:// tupalo.com/en/houston-texas/c/bar) or at a Hairdresser in Los Angeles, California (http://tupalo.com/en/los-angeles-california/c/salon).
With tight integration to Tupalo.com online directory (http://tupalo.com), used by 2 million people every month in 5 European markets (Austria, Netherlands, Finland, Poland and Denmark), the functionality enables users to see where their friends are going and why.
"Checking-in at a local business or spot also entails entirely new loyalty programs to attract new customers. With planned customer acquisition programs through checkins, a restaurant for example can offer discounts to people who checkin or become the Kaiser of their business. A truly innovative way for restaurant and other small business owners to attract new customers,“ says Michael Borras, CEO of Tupalo.com
On the web there are also virtual reward programs where users can earn badges for their check-in behavior, such as becoming the „Kaiser“ for having the most check-ins at a certain spot.