Caller Lookup Application adaffix launches in Belgium

The award winning mobile application adaffix (www.adaffix.com) announces its launch in Belgium today. adaffix enriches the call experience by adding relevant content to calls in real-time. The innovative application automatically displays the caller name if the caller is not in the user’s contacts list. It also instantly suggests businesses nearby if the user cannot reach a business on the phone. adaffix accesses the necessary data to deliver such information through a real-time search in international directory databases.

The first of the two main functions of adaffix is Auto Suggest. It makes it easier for a caller to get in touch with a business. For instance if a user dials a number of a plumber in Antwerp and the company is not available to take the call, adaffix will show additional contact information as well as three other plumbers nearby within seconds. Another call is initiated simply by pushing a button; contact details of companies can also be added to the contacts list on the mobile phone.

The second main function is Caller Lookup. The number of an incoming call that is not in the user’s contacts list gets matched with Yellowbook data. The name of the caller is then displayed as the phone rings. When the user misses a call, the name and time of the call are shown on the display – with just one push of a button users can easily call back. Name and number can also be added to the contacts list by a simple button click. In addition, adaffix provides enhanced caller information with Facebook content. The user can link adaffix to his or her Facebook account which allows the user to see the up-to-date status and photo of Facebook friends when they call.

For the user’s comfort, adaffix automatically runs in the background of the smartphone and only displays content when appropriate. The user does not have to act, but instead only to re-act.

“We believe that adding content to calls in real-time is the most natural and evolutionary element to add to telephony, as it brings the whole experience of phone calling into a new era. We are delighted to launch in Belgium after our successful market entries in the US, Germany, Austria, Denmark and Sweden”, explains Claudia Poepperl, founder and CEO adaffix.

adaffix – a free application for smartphones
The application is free of charge for the user. It runs on BlackBerry, HTC, LG, Motorola, Palm, Samsung, Nokia and SonyEricsson phones that support one of the following mobile operating systems: Android, RIM BlackBerry, Symbian S60 or Windows Mobile. Due to a limitation in multitasking, the iPhone does not support adaffix.