Programme
NEW IDEAS FOR A NEW DECADE
19 May 2010
20.00 Welcome barbecue in Hotel Blau Porto Petro
20 May 2010
09.00
| Opening by the president NEW VIEWS FROM NEW CEOS |
09.15 | Jesper Kärrbrink, Eniro, Sweden |
| 09.45 | Elio Schiavo, Thomsonlocal, UK |
10.15 | Monetising mobile internet, Tony Fish, Consultant and Author, UK |
| 10.45 | Q&A with keynote speakers |
| 11.00 | Coffee break |
11.30 12.00 | LOCAL SEARCH IN SOCIAL MEDIA Twitter and local search, Ian Bowen-Morris, Bowen-Morris Ltd, UK |
| 12.20 | How do users use social networks, Andrew Grill, Digital Strategist, UK |
| 12.45 | Lunch at the Blau Porto Petro Hotel |
| 14.30 | The power of reviews for local businesses, Miriam Warren, VP business development, Yelp, USA |
15.00 | Mobile search extensions: price and product information, Höddi Tryggvason, Checkitmobile, Germany |
| 15.30 | Multiplatform distribution of content, Tony Bristol, Multiplied Media, Canada |
| INTERACTIVE SESSION - Hands-on augmented reality | |
| 16.00 | Have fun exploring innovation whilst networking with colleagues |
21 May 2010
| CONVERGENCE AND NEW BUSINESS MODELS |
| 09.00 | The .tel opportunity, Kashayar Mahdavi, Telnic Limited, UK |
09.30 | From Directory Assistance to local advertising, Charles Tonlorenzi, 118000, France |
| 10.00 | The “request for quote” business model, Jeroen Kuerble, Approved Index and KellySearch, UK |
| 10.30 | Coffee break |
| VERTICALS : THE BUSINESS CASE | |
| 11.00 | The hotel as a directory and search customer, Ralf Meister, Arabellastarwood Hotels, Spain |
| 11.25 | Beyond the hotel classification: bookings, Nick Monaghan, Booking.com, UK |
| 11.50 | The aggregator’s view on hotel search, Benjamin Jost, Trustyou.com, Germany |
| 12.30 | Lunch at the Blau Porto Petro Hotel |
| THE EVOLUTION OF THE SALES OPERATING MODEL IN THE NEW DECADE | |
| 14.00 | Converting key national accounts into local search, Hilde Wuyts, Truvo Belgium |
| 14.30 | Transforming sales with SEM, Edward Ungar, Google, UK |
| 15.00 | What will you be selling in the new decade and how? Simon Greenman, European Directories, UK |
| 15.30 | Intelligent printed electronics, Kate Stone, Novalia, UK |
