The re-positioning of Yellow Pages - How do we implement it ? How does it secure our future ? All Yellow Pages publishers have during the last 10 years introduced online versions of their directories. The ongoing re-positioning goes far further than that. It includes selling third party products in multimedia packages, selling contacts and transactions rather than advertising and being the customers most trusted partner in all his advertising needs independent of media. But the concept is still the same: Bringing together sellers and buyers, who have decided to buy.... and the sales force is still a unique strength of the Yellow Pages publishers.

 

At the 2009 Yellow Pages TODAY! Conference you will learn from executives of leading Yellow Pages publishers, how they re-position their companies to keep their market position and how they implement these new strategies in practice.

This is a key event in the 2009 Conference calendar for all directory publishers in Europe.

See http://www.yellowpagestoday.netfor programme, speakers and registration details.