Classified media publishers are facing more challenges than ever before, and it's exactly now that you need access to the ideas, initiatives and innovations that the International Classified Media Association network offers. From practical sessions on sales efficiency to top-level strategic discussions on balancing the management of the declining print business with the need to invest to innovate rapidly on digital platforms, from detailed publisher case-studies to a glimpse of tomorrow from a noted futurologist, from a must-attend Keynote Address from eBay Classifieds Group to the latest economic analysis of the media sector's prospects in 2009: the programme in Tallinn will help equip you with what you need to weather the storm and position your business for the upturn.

We are proud to offer a great line-up of topics and speakers from all over the world, highlights include:

Keynote Address from Jacob Aqraou, VP and GM of eBay Classifieds Group
In-depth sector analysis from Martha Stone, Director of "Shaping the Future of the Newspaper" project
Google to speak on what they see happening in classifieds (and what they're doing about it)
Panel on how tomorrow's customers- the Millennials - think, interact and behave
A new session, Spotlight on Innovation, offering a series of case-studies from real publishers
Three extended interactive workshops on mobile, Google Analytics and usability

More time for the most insightful face-to-face benchmarking format around, the Sharing Best Practice session will also comprise a parallel sales track - check out the metrics on www.icmaonline.org  

A look into what the future holds with leading futurologist, Magnus Lindqvist to kick-start Friday
A Sales Managers' Workshop focusing on increasing online revenue and improving sales efficiency
A Publishers' Meeting addressing how senior executives can combine vital cost control with essential innovation, chaired by Helmar Hipp, Managing Director, VM Group

EADP members can attend the ICMA "Shaping the Future of Classifieds" General Meeting taking place 13 - 16 May 2009 in Tallinn Estonia with a 100 EURO savings off the Non-Member rates! Just go to www.icmaonline.org to register today! Be sure to enter the promotional code EADP in the "Other" field when asked how you heard about ICMA or you can simply email Shay Klomp Bueters at shay@icmaonlnie.org at the same time as registering to ensure the credit is applied.