Programme
27 May 2009
20.00 Welcome buffet at Bestial Restaurant (50m from Hotel Arts - on the beach)
28 May 2009
| 09.00 | Opening by the president |
09.15 | Our transition from directories to local search and advertising Donat Rétif, CEO, Truvo Group |
| 09.45 | Performance strategies for directory publishers Mark Canon, President, New Media Services, Yell, UK |
| 10.15 | Performance strategies in a highly competitive market |
| 10.45 | Q&A with keynote speakers |
| 11.00 | Coffee break |
11.30 | One stop shop advertising for small entreprises |
| 12.00 | Global online publishing and the EU media vision Rudolf Strohmeier, Head of Cabinet of Mrs Viviane Reding, European Commission |
| 12.30 | Q&A with keynote speakers |
| 12.45 | Lunch on the Hotel Arts garden terrace |
| ADVERTISING PERFORMANCE | |
| 14.30 | Building and monetising a free advertising base Mark Livingstone, CEO, Touchlocal, UK |
| 15.00 | Video ad experiences Jean-Marie Guille, Director Online Business Unit, PagesJaunes, France |
| 15.30 | Monetising the after call market Claudia Poepperl, CEO, AdAffix, Austria |
| 16.00 | Coffee break |
| INTERACTIVE SESSION | |
| 16.30 | Mobile applications and local search in collaboration with  |
29 May 2009
| PARTNER PERFORMANCE | |
| 09.00 | Partnering with booking services; the restaurant case Niklas Eklund, CEO, LiveBookings, UK |
| 09.30 | People search; Social networks and crowds wisdom Russell E. Perry, 123people.com, Austria |
| 10.00 | Competition from new business models Stephen Taylor, CEO, Qype, Germany |
| 10.30 | Coffee break |
| USAGE PERFORMANCE | |
| 11.00 | Blended search : YP, maps, white pages, video, classifieds, pictures, ... Sebastien Provencher, Web Entrepreneur, Praized Media, Canada |
| 11.30 | Web 2.0, UGC, Mash ups : who owns the data, who is responsible? Laurence Kaye, Lawyer, UK |
| 12.00 | Shopping socially, the end of directories and local search? Kris Skavish, VP Product Management, Local Matters, USA |
| 12.30 | Lunch on the Hotel Arts garden terrace |
| MOBILE PERFORMANCE | |
| 14.00 | Performance based mobile ads Ingo Schneider, VP Connectivity, T-Mobile, Germany |
| 14.30 | Navigation as a platform for directory advertising David Assouline, Director Global Content Products, Navteq, USA |
| MEASURING PERFORMANCE | |
| 15.00 | Free measuring tools versus paid products Wolfgang Allisat, Vice President and General Manager EMEA, Omniture |
| 15.30 | Measuring performance: from look ups, searches and calls to transactions Mathias Hedlund, Vice President Online, Eniro, Sweden |