The Future of the Printed Directory
The Yellow Pages TODAY ! annual conference, to be held on November 19th and 20th, 2008 in Zürich, Switzerland, will look at the reality behind printed directories. For several months now we have been bombarded with forecasts of rapid decline for the Yellow Pages sector. We hear statements like: “How many more months can a Yellow Pages publisher survive ?” or “Nobody uses printed directories anymore“. Such opinions have hit the value of several Yellow Pages publishers hard. But what is the basis for these opinions? What is fact and what is myth?
Operationally most Yellow Pages publishers continue to achieve a very good performance. Those of us who are close to the market do not share such extreme predictions.
The Yellow Pages TODAY ! conference this year is designed to explore the facts relating to the printed directory today. What do the advertisers really prefer? And what is the preference of the users? How will leading publishers develop their printed directories in the future ?
Delegates will hear from the publishers themselves and from professional researchers. Speakers will come from leading directory publishers e.g. Pages Jaunes, European Directories, Truvo, Eniro, Swisscom, BT and DeTeMedien.
Attending this event, which brings together key industry personnel, is highly recommended. It takes place in Zürich, which offers efficient flight connection to all of Europe.
For full conference details and online registration see www.yellowpagestoday.net