The 2005 edition of the Yellow Pages Today conference will be held in the Radisson SAS Palais Hotel, in Vienna, Austria, from 16 to 17 November. The Conference is entitled 'Usage - the key to success?' and it will ask if we really know what directory users want, how to measure online usage and how to respond to the results. At stake is the position of the Yellow Pages concept as the leading search engine. Positioning will be key in an increasingly competitive market. The organizers, Peter Buxton and Jesper Simonsen, have assembled a rostrum of expert speakers from across the industry who will discuss these vital questions and offer ideas and solutions. Further information under www.yellowpagestoday.net