Can On-Line directories achieve the same margins as the printed product? How does the entrance of the Search Engines impact our profitability? Is competition squeezing the prices? Is your sales organisation working with optimal efficiency in today's market conditions? These are some of the questions, the raft of speakers at this year's YPT! conference will be trying to answer. As Directory Publishers continue to take actions to hold the level of returns that have been achieved in the past, the expert speakers at the conference illustrate, how publishers are responding to new market pressures, how they are strengthening their competitive advantages and how they are building a cost structure, which will maintain future success.

The line-up of industry leaders speaking at the conference includes Peter Darpö, Findexa; Dr. Klaus Harisch, Varetis; Luca Majocchi, SEAT PG; Oliver Neuerbourg, DeTeMedien; Andrew Pylyp, Wer liefert was?; Marco Sodi, Veronis Suhler and Stephen Taylor, Overture.

The Annual Conference of Yellow Pages TODAY! will take place on November 18, 2004 at 9:00 am at the Radisson SAS Hotel, Düsseldorf, Germany. The full programme including online registration is available at www.yellowpagestoday.net