EADP Conference
2010
New ideas for a new decade
20 - 21 May 2010 - Blau Porto Petro Hotel - Mallorca - Spain
The EADP Conference was an intense, two-day thinking, discovering and networking event that provided participants with plenty of new ideas to transform their business for success in the next decade.
Proceedings are available for congress participants.
Sponsors of the conference
We offer you two special incentives in order to maximize your presence at EADP Conference.
A finger on the pulse of the industry for your customers or staff: two conference participations are now included in the rental fee. Those can be used either to invite special customers or to get your staff more acquainted with the issues in the industry.
A spot in the limelight: a 120 second presentation of your company or products before one of the conference presentations. This will give you the chance to draw the attention of the delegates to your exhibition space and your products. You may show a video or an self-animated powerpoint! During the coffee break, we will show exhibitor videos in a permanent loop on the screen of the conference room. This opportunity is given to exhibitors only and the schedule will be allocated on a first come first served basis.
The price of a space is 3850 euro for EADP members and 4350 euro for non members. The cost of a spot in the limelight is 295 euro.
Download: Floor map - spot in the limelight - Order form
Sponsorship opportunities are also available. For further information, please contact Elsa: elsaesteve@eadp.org or call Elsa at + 322 646 3060.
See list of Exhibitors
| Agendize AgendiZe is the leading all-in-one engagement platform that powers more than 30 of the world's leading local publishers. AgendiZe solutions and consulting services help publishers of any size generate up to 136% more calls for advertisers, while increasing the opportunities to be remembered and recommended by up to 20x. Agendize
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| Akesios | |||||||||||
| Amdocs
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| ATG ATG provides the most advanced software and services to power the growth of the world’s top brands. Offering the industry’s leading cross-channel commerce solutions, ATG works in partnership with its clients to drive leads and sales via a personalized customer experience – unifying and optimizing interactions across channels. | |||||||||||
| C3 Technologies C3 provides realistic 3D solutions to the yellow pages industry including members of EADP. Our solutions, 3D City Models, 3D Streets and 360° panorama enables a much richer map display and takes digital mapping and location services into the next step of Visual Search. C3 3D solutions integrate perfectly with 3rd party content, advertising and are tailored to fit the online yellow pages industry. Customers with solutions from C3 includes Eniro, finn.no and hitta.se C3 Technologies Phone: +46 (0) 13-465 81 00 Email: info@c3technologies.com Address: Ågatan 55SE-582 22 Linkoping Sweden | |||||||||||
| Exalead | |||||||||||
| Golden Gekko Founded in 2005, Golden Gekko is a leading developer and distributor of mobile applications and websites for companies wishing to reach a target audience at a local or global level. As a pioneer in cross-platform mobile development, we are in a unique position to focus on giving our customers the solution generating the highest ROI on any platform and market. Golden Gekko’s Mobile Directories Platform (MDP) is a scalable, modular and cross-platform solution enabling online directories to position themselves to gain maximum advantage and reach from the mobile channel. With a fast and intuitive interface, plug-and-play server infrastructure and customizable look-and-feel, MDP has already been adopted by eight leading directory businesses in Europe. Our unique experience allows us to deliver highly cost-effective and optimized mobile applications and mobile websites requiring minimal maintenance from customers. MDP’s Key Features include:
For more information visit www.goldengekko.com | |||||||||||
| IT2media IT2media is the leading supplier of solutions for directory businesses in Europe. The company, which was founded in 2003, was spun off the IT departments and computer centres of Müller and Keller publishers in Nuremberg and Munich respectively. Today IT2media employs 190 staff members at their sites in Munich, Nuremberg, Frankfurt, Leipzig and Dubai. More than 90 successful customers benefit on a daily basis from our specialists' long experience; some of them have been developing innovative products for directory publishers for more than 30 years. Constant cooperation with our customers yields economies of scale and synergy that make our portfolio unique in its market-leading cost-benefit ratio. Media-optimized advertising in print, online and mobile is guaranteed by deploying leading edge products, entering close partnerships with leading technology companies and not least by employing a highly motivated and highly qualified workforce. IT2media's main areas of business:
You can be sure that we understand your ideas and can always offer you highly qualified services and efficient products at a reasonable price. Pretzfelder Straße 15 90425 Nürnberg Germany Phone +49 911 307 30 - 0 Fax +49 911 307 30 - 111 sales@it2media.de www.it2media.de
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| MatchCraft Founded in 1998, MatchCraft's proven technology has been designed specifically for local search marketing and to address the unique needs of SMB advertisers. The company's core products include a search engine-optimized directory platform, a reputation management system for small businesses, and an automated pay-per-click solution that provides for the consolidated management of millions of keywords across thousands of categories and locations on multiple search engines. In addition, MatchCraft offers on-site, in-depth sales training for our partners. MatchCraft's sales training program can be used with or without MatchCraft's SEM technology solutions. | |||||||||||
| myVR Software myVR Software is a leading software development company that licenses our patented real time 3D distribution and viewing technology to a wide area of industries inclusive; Online listing companies, Web Portals as well as to other traditional and emerging digital markets. myVR Software patented technology platform opens new business revenue models through enabling high-resolution real-time interactive streaming of 3D Maps/3D StreetView/3D Panoramas and massive 3D Models over networks with even limited bandwidth on any client platform/browser including mobile (OpenGL ES). Our vision is to provide a versatile state of the art technology platform that makes is possible to bring real time large scale 3D model viewing into the real world. This is the only way to maximize the ROI of existing 3D investments as well as dramatically improve the visual communication and understanding for everyone myVR’s 3D viewing technology is today a vital part of the online 3D mapping offering from companies like Schibsted (www.finn.no) and Eniro(www.eniro.se, www.eniro.dk, www.eniro.fi, www.krak.dk). To see for yourself, please go to www.myvr-software.com myVR Software AS info@myvr-software.com Ryensvingen 15, 0680 Oslo Norway Ph: +47 24 07 1300 | |||||||||||
| Novasys - On Your Map NOVASYS and OnYourMap form NOVASYS GROUP, a specialized leader in Geocentric Information Services, based in Switzerland and France. It offers solutions in the areas of Location Based Services, mapping for Internet and for mobile users as well as innovative services for Directory Assistance and Yellow Page companies. In 2009, Novasys and Onyourmap combined their skills and created NOVASYS GROUP.NOVASYS GROUP offers innovative solutions to Yellow Page Editors, allowing them to boost their online presence and preserve their valuable customers and content:
We look forward to meeting you in Mallorca and sharing with you success stories from our clients, Yellow Page leaders relying on NOVASYS GROUP solutions for their online success.Novasys SA Contact: | |||||||||||
| Sentor Real Time ASSASSIN Anti Scraping Detection and Blocking by Sentor Manage Security ServiceSentor MSS is the world leader in Anti Scraping knowledge and technology with it’s ASSASSIN Anti Scraping service. Sentor is an Information Security Company established 11 years ago.. You are welcome make a reservation to meet our expert at the conference for a 15 minute discussion on the topic in a private room next to the conference hall.“ASSASSIN Anti Scraping has been a great success for us. It provides us with a highly effective, speedy, 24 hour automated system for detecting and subsequently blocking illegal scraping activity.”Nigel Ridgeon, head of Analysis and Information at Yell.com. Screen or Data Scraping, whereby information is systematically and illegally copied from online directories, is a constant and growing threat. Scrapers take for free what companies have spent large sums to develop resulting in loss of revenue and partner confidence. This is theft of digital property and an attack on the uniqueness of your online listings. How does ASSASSIN Anti Scraping Systems work?– Real-time Scraper Monitoring and detection – Blocks and Stops Scraping with up to 100% SLA – Non Intrusive technology does not block legitimate requests – Provides Forensic Evidence for Civil Case prosecution What is the business advantage to enterprises or SMEs investing in ASSASSIN? Companies are unable to deal with a tenfold increase in scraping in the past year alone. Effects include loss of revenue, system overload, loss of advertisement revenue, and devaluation of content. Cynically, scrapers can For more information please consult http://blockscaping.com or contact us on: Marino Zini, CISSP Sentor MSS UK 41a Coronet Street London N1 6HD
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| Spotzer Spotzer Media Group is the first global advertising agency dedicated to making high quality digital advertising fast, affordable and highly targeted. We offer long tail advertisers a range of innovative video and website products and services through partnerships with media companies, directory and local search publishers and advertising and media agencies. Spotzer is based in Amsterdam and has offices in New York and Australia. Shareholders include Sierra Ventures, Cyrte Investments and European Directories. Learn more at www.spotzer.com. | |||||||||||
| SundaySky Promotional Videos Created Within MinutesSMBs and online directories are realizing that online videos maximize visibility, increase brand awareness and improve SEO performance. Videos boost retention rates, stickiness and engagement. Syndicating them across various media channels allows advertisers and SMBs to reach their maximum market potential. SundaySky works with online directories to embellish their sites with compelling and media-rich content for their small business customers that lack the resources, time and direction to do it themselves. The videos are a quick, cost-effective way to enhance online listings, gain eye-catching exposure and encourage viewer action. Charged per video, local advertisers and SMBs can create videos in minutes with SundaySky, and clips are kept current with daily deals and seasonal promotions that enhance brand awareness and drive web traffic. SundaySky videos benefit the publisher by:
SundaySky's SaaS-based technology is built on state-of-the-art video processing and synthesis algorithms, offering an unprecedented approach to automatic video production by rendering large numbers of high-quality video clips while incorporating user and website data into these videos. For more information visit www.sundaysky.com | |||||||||||
| Videoagency The world's local studio for internet video production Videoagency specializes in producing high quality internet videos at a fraction of the cost of traditional film and production houses. Our service is available as a white label product to IYPs who need to offer video production directly to their clients. We operate with a global network of filmmakers who we can dispatch locally to any business. Our specialized workflow tool allows us to manage hundreds of video shoots simultaneously all over the world and in multiple languages.Videoagency 23 rue de St-Petersbourg Paris 75008 T : 33 1 82 28 42 12 info@videoagency.com www.videoagency.tv | |||||||||||
| Volt Delta International Volt Delta International provides a range of integrated solutions to Directory Publishers offering innovative services across print, online and other media. Our Directory Publishing System (DPS Ad Management) offers a complete workflow oriented, user-friendly system for online and/or print publishers including a fully automated Pagination system. In addition our Data Management System allows Directory Publishers to quickly and efficiently manage and merge multiple data sets for use in a variety of downstream products. We also offer Internet YP solutions as well as voice-based services for Talking Yellow Pages extending the reach of traditional Yellow Pages services and opening up new advertising revenues. Our other integrated solutions include support for Location Based Services and automated services such as Voice Portals. Volt Delta International Email: reiner.jakubietz@voltdelta.net Email: james.glasspool@voltdelta.net Web: www.voltdelta.net | |||||||||||
| WebsPlanet WebsPlanet is the leading provider of platforms for the mass production of websites. WebsPlanet offers full centralized control of hundreds of thousands of customer websites, SEO support, a wide range of site building capabilities, automatic site creation, and more. WebsPlanet partners with some of the world’s leading directory publishers, enabling them to position themselves as providers of websites that can compete with any websites available on the market. We have taken our collective directory publishing and online industry experience to bring unmatched, cost-effective, revenue generating solutions to our customers. We believe that every directory publishing organization is different, with its own specific needs. So we provide our customers with fully customizable solutions with which they can offer their customers the most effective, full, end-to-end online presence. In this way they can maintain control over their customers’ advertising budgets. WEBSPLANET 4 HaNehoshet Str. 69710 Tel Aviv Israel T: +972 3 769 85 20 info@websplanet.com www.websplanet.com Contacts: Guy Karolizki, CEO, guy@websplanet.com, +972 52 521 5211 Moshe Livne, VP Business Development, moshe@websplanet.com, +972 52 521 5210 Amichai Zunts, VP Sales, amichai@websplanet.com, +972 54 402 0597 | |||||||||||
NEW IDEAS FOR A NEW DECADE
19 May 2010
20.00 Welcome barbecue in Hotel Blau Porto Petro
09.00
| Opening by the president NEW VIEWS FROM NEW CEOS |
09.15 | Jesper Kärrbrink, Eniro, Sweden |
| 09.45 | Elio Schiavo, Thomsonlocal, UK |
10.15 | Monetising mobile internet, Tony Fish, Consultant and Author, UK |
| 10.45 | Q&A with keynote speakers |
| 11.00 | Coffee break |
11.30 12.00 | LOCAL SEARCH IN SOCIAL MEDIA Twitter and local search, Ian Bowen-Morris, Bowen-Morris Ltd, UK |
| 12.20 | How do users use social networks, Andrew Grill, Digital Strategist, UK |
| 12.45 | Lunch at the Blau Porto Petro Hotel |
| 14.30 | The power of reviews for local businesses, Miriam Warren, VP business development, Yelp, USA |
15.00 | Mobile search extensions: price and product information, Höddi Tryggvason, Checkitmobile, Germany |
| 15.30 | Multiplatform distribution of content, Tony Bristol, Multiplied Media, Canada |
| INTERACTIVE SESSION - Hands-on augmented reality | |
| 16.00 | Have fun exploring innovation whilst networking with colleagues |
21 May 2010
| CONVERGENCE AND NEW BUSINESS MODELS |
| 09.00 | The .tel opportunity, Kashayar Mahdavi, Telnic Limited, UK |
09.30 | From Directory Assistance to local advertising, Charles Tonlorenzi, 118000, France |
| 10.00 | The “request for quote” business model, Jeroen Kuerble, Approved Index and KellySearch, UK |
| 10.30 | Coffee break |
| VERTICALS : THE BUSINESS CASE | |
| 11.00 | The hotel as a directory and search customer, Ralf Meister, Arabellastarwood Hotels, Spain |
| 11.25 | Beyond the hotel classification: bookings, Nick Monaghan, Booking.com, UK |
| 11.50 | The aggregator’s view on hotel search, Benjamin Jost, Trustyou.com, Germany |
| 12.30 | Lunch at the Blau Porto Petro Hotel |
| THE EVOLUTION OF THE SALES OPERATING MODEL IN THE NEW DECADE | |
| 14.00 | Converting key national accounts into local search, Hilde Wuyts, Truvo Belgium |
| 14.30 | Transforming sales with SEM, Edward Ungar, Google, UK |
| 15.00 | What will you be selling in the new decade and how? Simon Greenman, European Directories, UK |
| 15.30 | Intelligent printed electronics, Kate Stone, Novalia, UK |
The conference fee includes
- Participation in the business sessions on 20 & 21 May 2010
- Coffee breaks and lunches on 20 & 21 May 2010
- Welcome evening barbecue on 19 May 2010
- Proceedings
Member price : 1325 € - Non-member price : 1825 €*
Accommodation per night (including breakfast)*
at the Blau Hotel Porto Petro Beach Resort and Spa in Mallorca
Single room 170 euros
Double room 210 euros
Junior suite 280 euros
To benefit from this special conference reduced rates booking has to be made at EADP.
Optional :
- Dinner on 20 May 2010 in Cala d'Or including return transportation : 60 euros*
- Shuttle transportation from Palma airport to the hotel (service only available on 19 May from 10 am to 10 pm provided EADP receives your flight number and arrival time at the latest on May 12) : 40 euros per person*
* All prices subject to VAT
 | Ian Bowen-Morris Ian Bowen-Morris is Managing Director of Bowen-Morris Limited, consulting to directory publishers and local search businesses seeking accelerated online growth. | |
 | Tony Bristol Tony Bristol is Senior Vice President, Business Development at Multiplied Media. He brings more than 15 years of experience in the technology industry. Prior to Multiplied Media, Tony was with Microsoft for more than 11 years where he was instrumental in the globalization of the Windows Live Messenger (WLM) platform - playing a key role in the introduction of a global strategy for WLM partners, driving innovation and implementation of application development for the platform and developing go-to-market strategies for Messenger products. During the last 2 years at Multiplied Media, Tony has been instrumental in growing Poynt, Multiplied Media’s flagship product, to be the #1 most downloaded mobile local search and the #2 most popular application on BlackBerry devices Worldwide. | |
 | Tony Fish is an entrepreneur and strategic thinker with over twenty years of experience with leading brands, high growth companies and in venture capital. HE is an experienced and qualified board level executive with professional experience crossing mobile, web and TV and divides his time between his non-exec roles and board advisory work.
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 | Simon Greenman Simon Greenman is Managing Director – Online at European Directories. His responsibilities include new online advertiser products, such as video and the recently announced Skype partnership, along with usage growth through IYP sites and new sites, such as the Tupalo.com.
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 | Andrew Grill Currently he is writing a book on twitter, focusing on the business benefits from this new social medium due for release internationally in 2010 through Kogan Page. | |
 | Benjamin Jost is founder and Managing Director of TrustYou GmbH, the first semantic meta search engine for online reviews – hotels, restaurants, etc. | |
 | Jesper Kärrbrink is President and CEO of Eniro since 2008. From 1983-93 he was Co-founder and Managing Director of FrontPage AB, a newspaper management consultant, subsequently becoming MD of local newspaper Östersunds-Posten and from 1997 to 1999 MD of Bonnier Interactive and Bonniers Veckotidningar within the Bonnier Group, Scandinavia's largest media company. From 2000 to 2003 he was Venture Manager and Partner at the venture capital firm IT-Provider Adviser AB. From 2004 to 2008 he was MD of AB Svenska Spel, Sweden's largest gaming company. Jesper Kärrbrink is co-author of "Den Digitala Mutationen" and of two thrillers. In 1998 he was nominated IT-Prophet of the year by Vision Business Magazine. | |
 | Jeroen Kuerble He became the director for Kellysearch four years ago and over the past years his portfolio has been extended with highly verticalised online directories and qualified leads businesses. On January 26, 2010 RBI launched a new business model for its oldest and most successful online directory www.kellysearch.co.uk, combining traditional directory with “Request for Quote” and advanced call tracking. | |
 | Khashayar Mahdavi is Chief Executive Officer of Telnic Ltd., a position he has held since 2003. Mr. Mahdavi has successfully steered the Company through the 2004 ICANN application, and he is now managing the worldwide roll out of the .tel service. He previously worked in the international department of Lazard Frères in Paris, where he led government advisory assignments, which included corporate reorganizations, privatizations, debt restructurings and bond offerings on the international capital markets. Mr. Mahdavi holds a degree in finance from the Institut d'Etudes Politiques de Paris and an M.Phil in Economics from Oxford University. | |
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 | Nick Monaghan
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 | Elio Schiavo Elio Schiavo is CEO of Thomson Local. In November 2009 he joined Thomson Local from parent company, Seat Pagine Gialle. Elio started at SEAT in 2000 in the Internet M&A department, managing the Group Venture Capital fund. In 2002 he took charge of SEAT Corporate Business Development, to be then appointed in March 2003 as CEO of Consodata, SEAT Group Company operating in the Direct Marketing Services business. Since October 2007 he holds the CEO position in Katalog A.S., SEAT Turkish joint venture with Dogan Media Group. | |
 | Dr Kate Stone is the founder of Novalia Ltd., a Cambridge, UK, based company that develops technology to enable printed items to become empowered with interactivity, by combining electrically conductive inks, graphic arts and conventional silicon. | |
 | Charles Tonlorenzi | |
 | Höddi Tryggvason Höddi Tryggvason is founder and partner of checkitmobile GmbH, in Berlin, a company specializing in services and development in the area of mobile shopping, which he started in 2008. | |
 | Edward Ungar is Strategic Partner Development, EMEA, Google. He has worked in online media for the last ten years, but since joining Google's Strategic Partnerships group in 2006 his main focus has been the local market. After initially partnering with content providers on Google Maps, he began negotiating SME advertising alliances for Google's Authorised Reseller programme, establishing and growing the channel throughout Europe. | |
 | Before Andreas joined Facebook as Country Growth Manager Germany in March 2009, he held several Product Management and Consulting positions within the Internet and ICT industry.
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 | Miriam Warren Miriam Warren is Head of European Community Management at YELP. She leads a team of local brand evangelists responsible for spreading the Yelp gospel and growing its community. After opening Yelp's New York office and leading its East Coast team, she is now responsible for expanding Yelp into Europe. Miriam cut her teeth during the first dot com boom in San Francisco where she discovered that the middle of the bubble as it expands is ground zero as it explodes. After the dot bomb she travelled the globe solo for a year before returning to reality at the largest health care company in the world. She regularly reviews at miriam.yelp.com | |
 | Hilde Wuyts is Sales Director of Truvo Belgium, the leading local search and directory advertising company in Belgium. She has been with Truvo since 2004, joining the company as the Sales Manager of the Key Account Team. | |
