Programme

27 May 2009

20.00 Welcome buffet at Bestial Restaurant (50m from Hotel Arts - on the beach)

09.00	Opening by the president
09.15	Our transition from directories to local search and advertising Donat Rétif, CEO, Truvo Group
09.45	Performance strategies for directory publishers Mark Canon, President, New Media Services, Yell, UK
10.15	Performance strategies in a highly competitive market Eduardo Gosling, President, TeleListas, Brazil
10.45	Q&A with keynote speakers
11.00	Coffee break
11.30	One stop shop advertising for small entreprises Alon Raz, VP head of customer division, Golden Pages Israël
12.00	Global online publishing and the EU media vision Rudolf Strohmeier, Head of Cabinet of Mrs Viviane Reding, European Commission
12.30	Q&A with keynote speakers

12.45	Lunch on the Hotel Arts garden terrace

	ADVERTISING PERFORMANCE
14.30	Building and monetising a free advertising base Mark Livingstone, CEO, Touchlocal, UK
15.00	Video ad experiences Jean-Marie Guille, Director Online Business Unit, PagesJaunes, France
15.30	Monetising the after call market Claudia Poepperl, CEO, AdAffix, Austria
16.00	Coffee break

	INTERACTIVE SESSION
16.30	Mobile applications and local search in collaboration with

	PARTNER PERFORMANCE
09.00	Partnering with booking services; the restaurant case Niklas Eklund, CEO, LiveBookings, UK
09.30	People search; Social networks and crowds wisdom Russell E. Perry, 123people.com, Austria
10.00	Competition from new business models Stephen Taylor, CEO, Qype, Germany
10.30	Coffee break
	USAGE PERFORMANCE
11.00	Blended search : YP, maps, white pages, video, classifieds, pictures, ... Sebastien Provencher, Web Entrepreneur, Praized Media, Canada
11.30	Web 2.0, UGC, Mash ups : who owns the data, who is responsible? Laurence Kaye, Lawyer, UK
12.00	Shopping socially, the end of directories and local search? Kris Skavish, VP Product Management, Local Matters, USA

12.30	Lunch on the Hotel Arts garden terrace

	MOBILE PERFORMANCE
14.00	Performance based mobile ads Ingo Schneider, VP Connectivity, T-Mobile, Germany
14.30	Navigation as a platform for directory advertising David Assouline, Director Global Content Products, Navteq, USA
	MEASURING PERFORMANCE
15.00	Free measuring tools versus paid products Wolfgang Allisat, Vice President and General Manager EMEA, Omniture
15.30	Measuring performance: from look ups, searches and calls to transactions Mathias Hedlund, Vice President Online, Eniro, Sweden