PROGRAMME

DIRECTORIES and DATABASES 2004
The annual European congress for directory and database publishers 

Wednesday 22.09.2004
12.00	Opening of the welcome desk
12.30	Lunch in the Westin Dragonara Hotel
14.15	Welcome by the President
14.30	Welcome to Malta by the Hon. Michael Frendo, LL D, LL M, MP, Parliamentary Secretary (Minister of State)  for Foreign Affairs and Investment Promotion.
14.45	Keynote speech : The world upside down: What is next for competitiveness? Prof. Stéphane Garelli, IMD International Business School Lausanne, CH "During the latest recession weak enterprises disappeared, larger ones consolidated, and business confidence was shattered.  Today, investors are back but cautious, consumers are more positive but indebted, and governments struggle with long term reforms.  Where do we go from here?  In 2004, competitiveness is not about doing more of the same; it's about doing more differently."
15.45	Coffee Break offered by
16.15	Global Markets and New Technologies Insights into current trends and new developments in B2B and B2C directory and database markets around the world from two leading industry observers and commentators followed by moderated panel discussion. David Worlock, EPS, UK and John F. Kelsey,  The Kelsey Group, USA
Thursday 23.09.2004
09.15	For members only : collecting voting slips for the general assembly
09.30	General Assemby
10.30	Coffee Break offered by
11.00	European Legislation: Help or Hindrance  -  Competitiveness of the European publishing industries - the Publishing Watch report on directories and databases Hugh Look, Senior Consultant, Rightscom Limited, UK -  The new EU landscape after enlarement and elections What will be the impact for directory publishing? -  EU activities in brief:  public sector information, unfair commercial practices directive, self regulation,...
12.00	Some extracts from the EADP benchmarking study
12.30	Lunch in the Westin Dragonara Hotel
14.30	Adding value to commoditised data - Panel session with publishers The EU Telecommunications package brought equal and transparent access to subscriber data for any publisher.  These data therefore became a commodity on the basis of which any publisher may now publish directories of whatever kind.  The PSI Directive will open up public registers for commercial reuse (eg. trade registers).  Again these data will be a "commodity" for publishers, so if the "raw data" are the same for all publishers - how then to differentiate.
15.30	Coffee Break offered by
16.00	The rise of the individual Dr Reinhard K. Sprenger, Germany's top management guru, will give a keynote address at the EADP congress.  His theme, "the Rise of the Individual" ask why so little is changing, when we have supposedly accepted that the individual is the main agent of change in the business. A fundamentally new approach to management, which focuses on the individaul as an essential part of the corporation.
Friday 24.09.2004
09.30	Perspectives on Yellow Pages markets in Europe and in the USA Two eminent industry executives give their unique views on the market for YP directories on both sides of the Atlantic. - The view from Europe: Belén Amatriain, TPI, Spain - The view from the USA: Neg Norton, President Yellow Pages Integrated Media Association
11.00	Coffee Break offered by
11.30	Salesforce remuneration "How you pay and 'incentivise' your salesforce to achieve long term and short term customer objectives is a key activity for sales and marketing teams.  In this session four publishers discuss their strategies - sharing their successes and their problems".
13.00	Lunch in the Westin Dragonara Hotel
15.00	Improving customer focus through communications efficiency "As automation and IT infrastructures develop it is vitally important for database publishers to maintain focus on their customers' needs.  Brands, customer focus and strong network relationships are vital to maintain market success.  This session deals with the macro-strategic issues which publishers need to address as well as giving insights into the micro-tactical business decisions involved"  Dan Sehlberg, Citat Media, Sweden
15.45	Tomorrow's information users "Changing societal and demographic structures in Europe and the implications for the directory and database sector of how information will be accessed and used"  Dr. Karlheinz Steinmüller, Z_punkt, Germany
16.30	Closing of the congress by the President