SMB DigitalScape indicates the majority of SMBs in Turkey lack online and mobile digital presence.
The most recent publication of the SMB DigitalScape analysis reveals significant fundamental challenges for SMBs with digital commerce and online and mobile marketing.
Developed by vSplash Techlabs and published in partnership with Yellow Medya, the SMB DigitalScape is a powerful data collection and analysis engine that gauges the state of SMB digital media and commerce readiness. vSplash’s SMB DigitalScape has analyzed more than 4.5 million SMBs in 14 countries around the world, including more than 800,000 SMBs in Turkey.
“In an era when connecting and conducting business via the Web and mobile devices is increasing, SMBs are not adapting fast enough to new consumer behavior in location-based engagement and transaction,” said Umesh Tibrewal, CEO of vSplash. “We launched SMB DigitalScape to bring to the forefront the challenges SMBs face in leveraging the Web and the trends driving their business success in the social, local and mobile digital marketing arenas.”
“Sadly we are not seeing much improvement in SMBs embracing the concept of digital discovery in Turkey,” commented Trevor Nadeau, Managing Director of Yellow Medya. “Consumers are furiously embracing social, local and mobile platforms to find the places they want to shop. Unfortunately SMBs are not keeping up with this trend, leaving their businesses out of this massive sales opportunity pool, which in most cases these days is the consumer’s smart phone.”
Additional SMB DigitalScape findings suggest that many SMBs just don’t have a website and if they do, in most cases they are virtually non-discoverable based on key criteria required by search engines and mobile platforms for business listing discovery. Deficiencies include lack of mobile optimization, meta titles, privacy policies and keywords.
Other highlights from the SMB DigitalScape for Turkey include:
99 percent of SMB websites are not optimized for mobile devices.
73 percent of SMB websites lack a phone number on their home page for consumers to contact the business.
90 percent of SMB websites have no Facebook link on their home page.
98 percent of SMB websites have no map or directions to their business location.
View the SMB DigitalScape Infographic for Turkey (Winter 2012) here. SMB DigitalScape for Turkey Winter, 2012
About Yellow Medya (www.yellowmedya.com)
Istanbul based Yellow Medya is Turkey’s recognized leader in local search, location based marketing, content syndication and location-based engagement solutions for brand owners as well as small and medium sized businesses in Turkey. Since commencing operations in Turkey in 2007, Yellow Medya has compiled Turkey’s most comprehensive database of businesses located throughout the country. As of January, the Yellow Medya database was comprised of over 815,000 unique business listings categorized into over 630 different business verticals.
Yellow Medya, a Turkish company, is a proud member of the Local Search Association and the European Association of Search & Database Publishing. Follow Yellow Medya on Twitter at twitter.com/YellowMedya and on Facebook at facebook.com/YellowMedya.
About vSplash (www.vSplash.com)
Based in Lyndhurst, New Jersey, vSplash is a leading global provider of digital media and commerce solutions to SMB and local marketing aggregators. Using its trusted market data and analytics, vSplash identifies actual SMB needs, which represent real revenue opportunities for its partners. vSplash helps its partners capitalize on market opportunities by delivering scalable Web-based marketing, advertising, directory, commerce and fulfillment solutions for corporations, educational institutions and governments worldwide. vSplash leverages global resources and expertise deployed around the world to produce more than 10,000 forms of digital media each month. Follow vSplash on Twitter at twitter.com/vSplashTechlabs and on Facebook at facebook.com/vSplashTechlabs.