Thomsonlocal.com to be AdCenter reseller for Bing

Thomsonlocal.com has signed a three-year deal with Microsoft to become the first independent reseller of AdCenter, the pay-per-click offering for its Bing search engine.  The deal "will enable Thomson Local to provide businesses with enhanced geo-targeting capabilities, to match their adverts to location specific queries by Bing users," according to the directories company. Microsoft has been advertising Bing extensively since March in a bid to grow its 3% share of search engine queries. (Source: Media Week)